Reviews will help you increase sales! When a potential customer can see recent positive reviews verified by an independent third party they are more likely to choose your business then the competion.
Customer reviews are the number one thing consumers want. They help you give your potential customers the information they're looking for before they choose a business.
People are more likely to trust the word of their peers than anything else. Reviews are unbiased information from sources outside your company, which makes them more reliable in the eyes of your customers and helps build initial trust in your business.
Online customer reviews are like amplified word of mouth! Your best customers can tell anyone searching for you what a great job you do!