Why Reviews?

Word of Mouth recommendations are still the number one influence for most consumers today, but the ways people communicate those recommendations are changing rapidly. Is your business equipped to keep up with your potential customers?

97% of consumers today search the Internet when looking for a product or service in their area, according to a new report from BIA/Kelsey and ConStat. (The full article is available here: WebProNews) What kind of information are they looking for? Increasingly, one of the answers to that question is “customer reviews.” According to a survey by Opinion Research Corporation, the majority of searchers (up to 84%) say their purchasing decisions are influenced by customer reviews they find posted by other customers. (Read the full article here: Business Wire) Furthermore, those potential customers prefer reviews written by other consumers, and hosted or verified by an independent third party. Testimonials on websites hold little to no weight with consumers, who tend to interpret them as hand-picked out of the past or made up and thus not an accurate picture of current business practices and customer opinions. Independently hosted reviews drive 22% more leads than those generated by testimonials.

So, what does this mean for your business?

Customers are looking for reviews to see what others have said about your company before they decide to do business with you. So, if you currently do not have a way to show customer reviews to your potential clients, either offline or especially online, they take their business to another company. Reviews are key to building initial trust with your customers!

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